About Us

Reliable when you need it

Like a pair of wellies on a rainy day, or an old football when the sun comes out - you only appreciate the reliable things in life when you need them. Reliable isn't always your first choice, but when it comes to insurance it should be. 123.ie has always been committed to offering consumers great value insurance with excellent cover but we also pride ourselves on being there when you need us, with our exceptional customer care and 24 hour claims service. In fact, over 300,000 customers rely on us every day for their insurance needs.

So why do so many people rely on us for their insurance needs?

Well, it could be our award winning service and the fact that our friendly, helpful staff are here to take your queries six days a week. But, it could also be our excellent website designed around your needs or our great value policies plus the range of insurance products we offer. In fact there are many, many reasons for choosing 123.ie and we are adding to these reasons all the time. It's always nice to know you are in good company. 

Check out our new 'Reliable when you need it' TV campaign!




Home Grown Customer Service

Whenever you have a query, our team in Dublin are just a phone call away and are here to help, Monday to Saturday.

Our customers always appreciate how easy we make it for them to organise everything – almost as much as they love our really great quotes!

Our Staff Know Their Stuff

123.ie is very careful about who we hire to join our staff. We hold regular training programmes to make sure each member of our team is an expert on each of the products we offer.

We do this because, whenever you talk to our call centre or interact with us online, we want to make sure that you always have the best experience possible – and get offered great savings too.

We’re proud to have great  staff, and based on the positive feedback we get from our customers, we’re not the only ones who think they’re great.

Don't Just Take Our Word For It!
I was very happy with the 123.ie staff I dealt with, both over the phone and by email. They were helpful and friendly and offered good advice. My car insurance policy arrived swiftly and I got a good deal.
Alex R, Car Insurance customer, July 2015


I have already recommended 123.ie to friends and colleagues. It's nice to talk to people who seem like they put their customers above the profits. Well done and keep it up.
N. Deevy, Wexford, Car & Home Insurance customer, August 2015
History of 123.ie
The year 2000: Westlife at #1, George W Bush elected and 123.ie founded!
Like every good idea, it was a simple one: to offer Irish consumers great value, reliable insurance available online and to make it all as easy as possible.  From humble beginnings, 123.ie started to grow: quietly building a solid customer base and gaining a reputation for great value insurance with great service to match.  We aired our first TV ad in 2007. Our products grew to include Car, Home, Pet, Travel, Life and now Dental Insurance.  And we hired more staff to look after our customers, moved to a bigger office in Leopardstown and all the time making buying and having insurance as simple as possible.
In 2010, we teamed up with RSA Insurance (a global underwriter with over 300 years of experience) to give extra security for our customers.  A year later we hit the milestone number of 250,000 customers.  We joined up some great brands – Glo Health to offer Health Insurance and Irish Life for Life Insurance – and we were one of the first insurance companies to  launch our new look award-winning website in 2013.
Despite this success we haven’t got complacent.  To hold our place as a leading provider, we’ve been working ever since on our commitment to value, simplicity and first class customer service.  We’ve rolled out an easy accessible loyalty programme and have moved to the next phase of our marketing programme “Reliable when you need it. Insurance you can count on.”  Where others have outsourced their call centres, we’ve stayed put in Ireland, employing over 200 people from up and down the country. That’s why we’ve won a case full of awards for customer service and marketing.
As a result of all of this - we now have over 300,000 customers. 
Customer count as of 28.10.15.