About Us

Reliable when you need it

Like a pair of wellies on a rainy day, or an old football when the sun comes out - you only appreciate the reliable things in life when you need them. Reliable isn't always your first choice, but when it comes to insurance it should be. 123.ie has always been committed to offering consumers great value insurance with excellent cover but we also pride ourselves on being there when you need us, with our great customer care and 24 hour claims service. In fact, over 250,000 customers rely on us every day for their insurance needs.

So why do so many people rely on us for their insurance needs?

Well, it could be our award winning service and the fact that our friendly, helpful staff are here to take your queries six days a week. But, it could also be our excellent website designed around your needs or our great value policies plus the range of insurance products we offer. In fact there are many, many reasons for choosing 123.ie and we are adding to these reasons all the time. It's always nice to know you are in good company. 

Check out our new 'Reliable when you need it' TV campaign!




Home Grown Customer Service

Whenever you have a query, our team in Dublin are just a phone call away and are here to help, Monday to Saturday.

Our customers always appreciate how easy we make it for them to organise everything – almost as much as they love our really great quotes!

Our Staff Know Their Stuff

123.ie is very careful about who we hire to join our staff. We hold regular training programmes to make sure each member of our team is an expert on each of the products we offer.

We do this because, whenever you talk to our call centre or interact with us online, we want to make sure that you always have the best experience possible – and get offered great savings too.

We’re proud to have great  staff, and based on the positive feedback we get from our customers, we’re not the only ones who think they’re great.

Don't Just Take Our Word For It!
We, as a family have used 123.ie many times for various insurances, we have never had a problem with them and always found their agents to be courteous and professional
Car Insurance customer, Feb 2017


I was renewing my insurance and found 123.ie very competitive and better than any of the other companies I sought quotes from. I did everything online and found the whole experience effortless. They contacted me without feeling you're been hassled. Brilliant, Thanks 123.ie
D O'Kelly, Dublin, Car Insurance customer, Feb 2017
History of 123.ie
The year 2000: Westlife at #1, George W Bush elected and 123.ie founded!
Like every good idea, it was a simple one: to offer Irish consumers great value, reliable insurance available online and to make it all as easy as possible.  From humble beginnings, 123.ie started to grow: quietly building a solid customer base and gaining a reputation for great value insurance with great service to match.  We aired our first TV ad in 2007. Our products grew to include Car, Home, Travel, and Life.  And we hired more staff to look after our customers, moved to a bigger office in Leopardstown and all the time making buying and having insurance as simple as possible.
In 2010, we teamed up with RSA Insurance (a global underwriter with over 300 years of experience) to give extra security for our customers.  A year later we hit the milestone number of 250,000 customers.  We joined up some great brands – Glo Health to offer Health Insurance and Irish Life for Life Insurance – and we were one of the first insurance companies to  launch our new look award-winning website in 2013.
Despite this success we haven’t got complacent.  We’ve been working on our commitment to value, simplicity and first class customer service.  We’ve rolled out an easy accessible loyalty programme and have moved to the next phase of our marketing programme “Reliable when you need it. Insurance you can count on.”  Where others have outsourced their call centres, we’ve stayed put in Ireland, employing over 200 people from up and down the country. That’s why we’ve won a case full of awards for customer service and marketing.
As a result of all of this - we now have over 250,000 customers. 
Customer count as of 21.03.17.